Calculating A Competitive List Price

Determining a listing price or the fair market value of your home is one of the most difficult decisions home sellers face. If you price too high, you’ll scare off potential homebuyers; if you price too low, you risk losing some of your hard-earned equity. Two tools are typically used to calculate a competitive and accurate market price: the comparative market analysis (CMA) and a certified appraisal report.

The CMA compares the list price and final sale price of like properties in the neighborhood and based on that information offers an informal estimate of your home’s value. A Realtor can provide you with a CMA, help you analyze the data and factor in any other features or improvements specific to your home that will affect the list price, including its amenities, proximity to parks, transportation, shopping, and school quality. Your Realtor will also be able to inform you of the typical amount of time that listings stay on the market.

A certified appraiser’s evaluation of your home is a formal estimate of the property’s value. Lenders require that homebuyers obtain a satisfactory certified appraisal as part of the lending process. A certified appraiser will base the estimate on a number of factors similar to those factored into the CMA, including comparable sales data, location, condition, and any amenities, such as a pool or view, that may enhance the value of your home.

If you haven’t already, now is a good time to hire a professional Realtor. Only an expert can help you wade through and analyze the litany of variables that will factor into the best and most competitive list price for your home.


  • Agents, Brokers, and Agency
  • Seller's Remorse
  • Is It Better to Buy or Sell First?
  • Escrow
  • Property Disclosure
  • Sweeten the Deal With a Home Warranty
  • Improvements that Make the Sale
  • Negotiate the Best Sale Price and Terms
  • Getting Your Home into Showing Shape
  • Staging Your Home
  • Trading Up or Downsizing
  • What Stays with House
  • Calculating a Competitive List Price
  • How a Realtor Can Help Sellers
  • Pre-Sale Home Inspection
  • Home Seller's Step By Step Guide