How A Realtor Can Help Sellers
Your home likely is the largest financial asset in which you’ve
ever invested and now it’s time to make that investment pay. Hiring
a professional Realtor to help you with this significant transaction
is the best way to ensure that you’ll get top-dollar for the house
and the widest marketing exposure possible. Additionally your Realtor
is a professional who will organize and coordinate a vast array of administrative
work, and help minimize your vulnerability to certain liabilities.
A Realtor has a fiduciary duty to work as an advocate on your behalf,
representing your best interests in the real estate sale transaction.
This means helping you negotiate the best terms and price for your home
sale, and making sure the property disclosure requirements applicable
to your real estate transaction have been met.
Pricing: A professional Realtor can help you avoid the pitfalls associated
with either under pricing or overpricing your home, it’s his
or her job to stay abreast of changing market conditions and the constantly
shifting supply and demand factors that can affect your sale price.
Realtors also can provide you with a professional comprehensive market
analysis (CMA), which compares the list price and final sale price
of like properties in the neighborhood.
Marketing: Your home won’t sell itself. The complex and time
consuming job entails much more than simply planting a for-sale sign
in the yard and hosting the occasional open house. Hiring a professional
Realtor can provide you with the best and broadest marketing effort
available. A primary tool employed by Realtors is a cooperative arrangement
known as the Multiple Listing Service (MLS), which combines and markets
virtually all of the for-sale home listings in a given area or region.
Typically access to the MLS is restricted to licensed real estate professionals.
A listing agreement likely would include a number of additional marketing
services provided by your Realtor including the yard sign and flyers,
newspaper advertisement, Internet exposure, outreach to the brokerage
community and various showings.
Professional services: The Realtor manages the entire the transaction
from beginning to end by helping you set the best asking price, and
prescreening prospective homebuyers by weeding out the hopefuls and
reeling in the serious homebuyers who are financially capable of closing
on the transaction. Additionally your Realtor will collect and evaluate
purchase offers, handle negotiations and close the deal. A Realtor
also can help you navigate the complex state-mandated disclosure laws
that require home sellers to disclose certain types of information
about their home that could impact the property’s appeal and
a homebuyer’s decision to buy it.